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TOP PICK FOR YOU
What does it take to make an independent local newsroom work? More than good journalism.
There’s no “Field of Dreams” for local independent publishers, no “if you build it, they will come,” where the “it” is powerful, critical journalism and the “they” is subscribers happy […]
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How much does a $70k hire actually cost?
A $70K salary might look straightforward on paper. But once you factor in employer taxes, statutory benefits, payroll, and country-specific employment costs, that number can skyrocket.
And those costs can vary significantly depending on where your employee is based. So before you build your hiring budget, check out Oyster's Global Hiring Cost Calculator.
The calculator can help you see the full picture by letting you compare employment costs across 120 countries and estimate what a hire could really cost your business. And unlike that new hire, it’s actually 100% free.
OPERATIONAL EFFICIENCY
How to Audit Any Page in Under 3 Minutes with SEOquake
You’re looking at a page that should be performing better, and you want answers fast. Maybe it’s a product page that slipped in rankings, a competitor’s post outranking yours, or a client page that isn’t converting. You don’t need a full site crawl to start diagnosing. SEOquake’s free Chrome extension audits any page and tells …
MEDIA INNOVATION
Kadam Launches Smart Mediation to Help Publishers Earn More From Existing Traffic
Publishers working with several ad networks often face the same problem: the CPM shown in a dashboard does not necessarily tell them which source is actually making the most money. A network may look stronger on paper while monetizing only part of the traffic it receives. Another may show a lower CPM but accept a […]
MEDIA & CONTENT
Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […]
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10 AI Stocks to Lead the Next Decade
AI isn’t a tech trend – it’s a full-blown, multi-trillion dollar race, and 10 companies are already pulling ahead.
These are the innovators driving real revenue, attracting institutional attention, and positioning for massive growth.
Get all 10 tickers in The 10 Best AI Stocks to Own in 2026, free today.
AUDIENCE ENGAGEMENT
Trust Is the Business Model: What 15 Years of Her Canberra Teaches Publishers About Thriving in the Age of AI
Trust in news is becoming challenging to earn. Global trust in news fell to 37% in 2026, a big drop from 43% in 2019 and the lowest level recorded by the Reuters Institute since the Trust in News Index started in 2015, with especially sharp declines in 29 of 48 markets studied. But despite the […]
PUBLISHERS PULSE