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Creators are finally getting an official Small Business Administration classification, making it much easier for them to access loans, grants, and more

Creators are finally getting an official Small Business Administration classification, making it much easier for them to access loans, grants, and more

For the very first time, the U.S. Small Business Administration has issued digital content creators a classification, making it much easier for them to access SBA-backed loans, grants, and other support. The Creators Guild of America, which worked with the SBA to secure this classification, says creators have long qualified for the administration’s support, but “lacked […]

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A Single Typo Shouldn’t Cost You a Sale

A shopper types “running shos” and gets nothing back. Another types “red waterprof trail runners under $150” and hits the same wall. Both knew what they wanted.

Traditional site search relies on exact keyword matching, leaving shoppers stranded at “0 results found” screens.

Gladly understands what shoppers mean, typos and all. Instead of a dead end, they get products that fit what they asked for and a conversation that keeps them shopping.

OPERATIONAL EFFICIENCY

Journalists who built careers in traditional publishing are leaving it for the creator economy

Journalists who built careers in traditional publishing are leaving it for the creator economy

Independent journalists are trading scale for niche and publishers for platforms.
AudienceProject expands partnership with Pinterest to bring independent measurement to more European markets

AudienceProject expands partnership with Pinterest to bring independent measurement to more European markets

Press release, London, United Kingdom, 5 October 2026: AudienceProject, a leading provider of independent cross-media measurement, today announces an expanded partnership with visual search and discovery platform Pinterest, building on the direct integration launched earlier this year. Advertisers and agencies across France, Italy, Spain, Sweden, Denmark, Norway and Finland can now get independent and privacy-friendly ...

MEDIA INNOVATION

Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 10/18/2026

Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 10/18/2026

SASHA SHOW had a great week on YouTube. The Turkey-based channel is the home of a kid-friendly creator who works pop culture characters into his videos. That was a winning formula during the second full week of October, when SASHA SHOW added 1.92 million new subscribers.

The two channels right behind SASHA SHOW in the Global Sub Top 50 have a lot in common. They both feature sweets in their videos, they're both preoccupied with large numbers, and, of course, they're both doing extremely well on YouTube right now.

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How a fashion creator turned audience demand into a 500+ client styling business 

How a fashion creator turned audience demand into a 500+ client styling business 

A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment.

MEDIA & CONTENT

AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. Well, research is starting to prove the case. A study released Tuesday by advertising supply chain intelligence company DecryptAds uncovered more than 2,100 AI-generated recipe sites that take a page straight […]

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The produce market that hedges heat waves

For US food, farm and outdoor businesses. Navore Market in San Diego hedges heat waves on Kalshi and shares the payouts with its farmers. If weather, fuel or tariffs can hurt your business, you can hold a position on it from a few dollars. Federally regulated.

AUDIENCE ENGAGEMENT

As AI takes on more tasks, what happens when people have to jump in to clean up after it?

As AI takes on more tasks, what happens when people have to jump in to clean up after it?

Imagine an artificial intelligence system that has performed reliably for months. Its recommendations are almost always right, and the employee reviewing them has learned that close scrutiny rarely changes the outcome. Then something unusual happens. The AI makes an error or can’t proceed and needs human intervention. The employee is expected to step in and […]

Google Moves Google Posts Higher Up On Local Panel

Google Moves Google Posts Higher Up On Local Panel

Google seems to have moved the Google Posts section of a local knowledge panel higher up on the page. In 2018, Google moved the Google Posts section to the bottom of the local panel. Now it seems Google is moving it back up.

PUBLISHERS PULSE

Are creator-led businesses becoming stronger competitors for publishers?

Access to financing could help eligible creators invest in content, talent and business growth.

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