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TOP PICK FOR YOU
How the creator economy is professionalising for brands and media agencies
The creator economy is undergoing a structural shift. Beyond individual influencers posting sponsored content, a growing tier of top creators are structuring themselves like modern media companies, cross-platform IP hubs, and broadcast studios.
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
OPERATIONAL EFFICIENCY
Top 5 Branded Videos of the Week: Flippin’ robotics
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name […]
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How consumer healthcare brands are adapting FMCG media strategies
MEDIA INNOVATION
Social media hasn’t killed personal style, it’s killed how we communicate it
This summer, social media was filled with posts declaring that almost anything was “kinda chic”. Repeating outfits was kinda chic. Being overdressed was kinda chic. Doing something unfashionable could, apparently, also be kinda chic. But can you remember the content of many individual “kinda chic” posts now? Probably not. What is much easier to remember […]
Microsoft Advertising updates pricing rules for U.S. automotive ads
MEDIA & CONTENT
Daily Search Forum Recap: October 5, 2026
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Experts say to ditch your old cutting boards, here’s why
Your old plastic and wood cutting boards could be making you sick from microplastics, toxic mold, and hidden bacteria. Here’s the hottest-selling upgrade.
AUDIENCE ENGAGEMENT
Trust Is the Business Model: What 15 Years of Her Canberra Teaches Publishers About Thriving in the Age of AI
Trust in news is becoming challenging to earn. Global trust in news fell to 37% in 2026, a big drop from 43% in 2019 and the lowest level recorded by the Reuters Institute since the Trust in News Index started in 2015, with especially sharp declines in 29 of 48 markets studied. But despite the […]
TikTok broadens agentic AI play, brings global ad network to US
New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.
PUBLISHERS PULSE