88% Use AI — Are You Falling Behind?

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DMWF Spotlight: Did you know that 88% of marketers now use AI

Did you know that 88% of marketers now use AI daily in their roles? That probably doesn’t come as a shock. Chances are you have ChatGPT, Claude, or something similar open in another tab right now. And for the last couple of years, we’ve all been riding an emotional rollercoaster with it: “AI makes things […]

The post DMWF Spotlight: Did you know that 88% of marketers now use AI appeared first on Marketing Tech News.

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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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OPERATIONAL EFFICIENCY

OpenAI builds tool to track whether ChatGPT ads convert

The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.

How the shift from audiences to fans drives media value

The most valuable audiences behave like fans. They spend more time, engage more deeply, and are more willing to pay, making them critical to growth strategies across subscriptions, advertising, and...

The post How the shift from audiences to fans drives media value appeared first on Digital Content Next.

MEDIA INNOVATION

Agencies compete for SEO talent as client demand for zero-click expertise surges

Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.

MEDIA & CONTENT

Why your website is now the source of truth in local AI search

AI may surface your business, but your website is where decisions happen. Learn how to structure content for visibility, trust, and action.

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Hiring in 8 countries shouldn't require 8 different processes

This guide from Deel breaks down how to build one global hiring system. You’ll learn about assessment frameworks that scale, how to do headcount planning across regions, and even intake processes that work everywhere. As HR pros know, hiring in one country is hard enough. So let this free global hiring guide give you the tools you need to avoid global hiring headaches.

Download the free guide today

AUDIENCE ENGAGEMENT

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.

Gemini helped Google block more than 99% of bad ads before they ran

602 million scam ads were removed, and 24.9 million accounts were suspended, according to Google's 2025 Ads Safety Report.

PUBLISHERS PULSE

Is AI Now Essential for Publisher Growth?

With 88% of marketers already using AI, publishers are under pressure to adapt quickly.