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TOP PICK FOR YOU
What the Digital News Report means for your media strategy
The annual Digital News Report is a must read for media leaders. Its findings routinely offer valuable insights that publishers can use to shape and inform their revenue strategies, content...
The post What the Digital News Report means for your media strategy appeared first on Digital Content Next.
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OPERATIONAL EFFICIENCY
MEDIA INNOVATION
Increasing trust and sales with Insta
Instagram follower counts remain a factor in how users judge accounts, particularly for brands, creators, and sellers that depend on profile visits for leads or sales. The number displayed below a profile name is one of the first things a visitor sees. Before reading captions, watching videos or clicking a link, many users make a […]
The post Increasing trust and sales with Insta appeared first on Marketing Tech News.
AI referrals drive higher ecommerce traffic and conversions
US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on year in May, according to Adobe. It was the highest share of total retail visits from AI referrals since the company began tracking the […]
The post AI referrals drive higher ecommerce traffic and conversions appeared first on Marketing Tech News.
MEDIA & CONTENT
CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools
If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy. Mobile ad network margins can run as high as 40% or 50%, said Felix Braberg, a mobile gaming consultant and ad monetization expert. And even when publishers negotiate contractual caps, there’s no way to confirm they’re […]
The post CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools appeared first on AdExchanger.
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AUDIENCE ENGAGEMENT
Managing your marketing content in the age of AI
Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.
The post Managing your marketing content in the age of AI appeared first on MarTech.
PUBLISHERS PULSE